Why Podcasts?
Podcast consumption is booming, with an estimated 45% of Americans listening every week*. This diverse and engaged audience is a key target for advertisers, as purchasing decisions are directly influenced by podcast sponsorships and ads – more than three quarters of those weekly podcast consumers say they have acted as a result of hearing a podcast ad**.
The format also stands out as a compelling brand-building tool, offering an authentic storytelling platform that's both effective and accessible.
Beyond a season or episode itself, podcasts create a foundation for broader content marketing. Each conversation can be repurposed into blog posts, social content, newsletters, video clips, and thought leadership, extending the life of a single recording across an entire campaign.
Why Podcasts?
Podcast consumption is booming, with an estimated 47% of Americans listening every month*. This diverse and engaged audience is a key target for advertisers, as purchasing decisions are directly influenced by podcast sponsorships and ads**. The format also stands out as a compelling brand-building tool, offering a storytelling platform that’s both effective and accessible.
80% of Americans have listened to podcasts*
45% of Americans have listened to a podcast in the last week*
76% percent of weekly podcast consumers say they have acted after hearing an ad**
SURROUND: Your Podcast Partner
If you’re ready, the SURROUND Podcast Network team can create and promote a custom podcast series for your brand (like Sense of Space for Turf and Ideas of Order for California Closets).
We also offer access to existing, well-established podcast franchises and audiences you can seamlessly plug in to, starting at $8,000 (special pricing available for our SDG MAX clients). Here’s how:
Partner with one of the leading shows on the SURROUND Podcast Network to craft a dedicated episode that showcases your brand’s vision, initiative, project, or product. Our show hosts and producers handle everything— creating a full-length episode and executing a comprehensive digital promotional strategy with guaranteed listener numbers and exposure.
KPIs: 1k downloads; 50k impressions
SEASON-LONG SPONSORSHIP
Expand your impact by partnering with one of our shows to present an entire podcast season. This includes host-read promotional messaging, show artwork featuring your brand’s logo, and ongoing digital promotion throughout the SDG ecosystem. Plus, our hosts and producers will work with you to produce a custom episode as part of the season.
KPIs: 6k downloads; 250k impressions
Featured Podcast Series
INTERIOR DESIGN MAGAZINE PODCAST
The Interior Design Magazine Podcast features interviews, stories, and inspiration from the world of architecture and design. Hear from the Interior Design editorial team as they explore groundbreaking projects, spotlight innovative products, recap industry news, and discuss in-depth research.
New season coming soon!
DEEP GREEN
Deep Green is a show about how the built environment impacts climate change and equity. Buildings are some of the biggest things we make as human beings. We explore how through understanding buildings, cities, and all the things that go into them, we can do better for the environment and all life on this planet.
ONCE UPON A PROJECT
As interior designers, we’re accustomed to celebrating the end of a project. But what about the people and process behind those designs? Once Upon a Project delves into the stories of creating the spaces that we inhabit with the designers who dreamed them up.
DESIGN NERDS ANONYMOUS
Design Nerds Anonymous is a podcast from ThinkLab about what’s next, shaped by design, human behavior, and data.
BARRIERS TO ENTRY
Barriers to Entry is a podcast about design innovation. On each episode, host Andrew Lane obsesses over the not-too-distant future of the architecture, design and creative industries and the ideas, tools, technologies and talent that will take us there.
Love YDC? Explore our futureGen Bundle
Make your brand a big part of futureGen 2026.
Product or Package Option
RATE: Starting at $00,000
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Product or Package Option
RATE: Starting at $00,000
KPIs: Lorem ipsum dolor
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Product or Package Option
RATE: Starting at $00,000
KPIs: Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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GREAT FOR
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Product or Package Option
RATE: Starting at $00,000
KPIs: Lorem ipsum dolor
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SANDOW DESIGN GROUP's futureGen program connects brands with the next generation of design talent.
For partners, this is more than visibility. It’s an opportunity to build meaningful loyalty and influence with tomorrow’s decision-makers.
With this exclusive package — available only to SDG MAX partners — your brand will seamlessly integrate into our 2026 programming as a sponsor across multiple high-impact events and touchpoints:
The futureGen bundle locks you in as a sponsor of multiple YDC events, plus important moments in INTERIOR DESIGN's 30/30 and METROPOLIS' Arch30 series:
- Two YDC markets
- Two 30/30 or Arch30 events
- 30/30 Conference
- 30/30 Reunion
- Bi-weekly futureGen webinar
Investment: $47,000
Value: $54,500
LUXE Connect Podcast
The LUXE Connect Podcast from LUXE Interiors + Design brings the industry’s leading architects, designers, and industry experts together for inspiring conversations taking listeners inside the world of high-end residential design. Each episode explores the ideas, ethos, and vision behind extraordinary homes and the people who craft them.
THE DESIGN DROP
The Design Drop is a podcast for emerging designers navigating how to build a career in the A+D industry today. Hosted by Caroline Murphy of SANDOW’s futureGen, each episode features candid conversations with designers and industry leaders on the real decisions, challenges, and opportunities that shape creative careers. Expect practical insight, honest perspective, and advice you can actually use as you grow.
Season 1 launches in October 2026!
